Introduction

Proposal


Group Members
Nadiah Syazana bt Abdullah – 1051102723
Nur Alya bt Mohamed – 1051107898

Blog’s url: http://pop-yeye.blogspot.com/

Group Name
Scarce

Group Leader
Nur Alya binti Mohamed

Theme
Malaysian Culture & Lifestyle


Topic
Pop Yeye’s Era


Ideation

For the theme “Malaysian Culture & Lifestyle”, we have decided that to work on “Pop Yeye Era” that once have been a phenomenon to Malaysian around 60’s. “Pop Yeye” is a type of music that also influenced Malaysian not only by the rhythm of the music but also in fashion. Youth at the time was so into it that they have created a trend that leaves an impact to Malaysian Culture.


Reasons

As time pass by, no matter how big the impact had been created, the latest generation wouldn’t have known the existence of this culture before, if there is no indication to keep them closer to the Malaysian History. Pop Yeye has become an ancient history in Malaysia.

The main reason we’ve chosen this topic is to remind people and let them know more and better about Pop Yeye as it’s getting over and done. We would not want that one day our youngsters don’t even know the existence of Pop Yeye Era.

Other than that, we’re trying to help people to open up their minds about Pop Yeye Era and appreciate it in the next generation.


Demographic

The range of target audience that we have chosen is around the age of 18 – 25 years old. As our target audience range refers to teenagers and early adults, our design on this project are going to be done with the theme of fresh, fun and fancy. It’s going to be influenced by the Pop Yeye’s Era design but with some modernizing.


This is our first step to persuade our target audience to accept our campaign. It’s also a new style of design to attract our target audience to view more.

It’s generally known that teenagers and early adults love fun. So that is the main reason the color that we’re using in our design is going to be colorful, so that we can create a fun environment while our target audiences viewing it.

It’s going to be media rich. It means that there are going to be lots of video, sound, and image, plus we’re going to minimize the usage of text in our project. It’s a fact that human brain absorbs more information through watching videos, hearing sounds and viewing images rather than reading text. Besides, our target audience prefers something new and extraordinary, so by maximizing the usage of media other than text we can induce them to a better level.

The video that we’re going to put in this project is a video about Pop Yeye’s dancing. The sound that we’re going to put in is some Pop Yeye’s music. It’s kind of oldies song.
The images that we’re going to put in is some pictures of fashion during the Pop Yeye Era.


Interactive activity

We’re planning on doing a game based on puzzle game. It requires a good memory. Our target audiences have to memorize the image that will appear when clicking on a box. Then they have to match it with the same image in another box so that a point will be given. The boxes are going to be colorful, plus the images in it will be about fashion and design of Pop Yeye’s Era.